Against the backdrop of the continuous boom in global cross-border e-commerce B2B exports, China's export policies are constantly being optimized and upgraded. Among them, tax rebate and foreign exchange policies, as core supports, directly affect the operational efficiency and customer service quality of freight forwarders and are also crucial for cross-border e-commerce sellers to reduce costs and avoid risks. This article will comprehensively analyze China's latest tax rebate and foreign exchange policies in the B2B export field, providing practical guidelines for global freight forwarders.

I. What is the Core Positioning of China's B2B Export Tax Rebate and Foreign Exchange Policies?

China's B2B export tax rebate policy is a preferential tax policy implemented by the state to encourage enterprises to export and enhance the international competitiveness of products. It refunds the value-added tax and consumption tax paid by export goods during domestic production and circulation. The foreign exchange policy is a regulatory policy that standardizes the foreign exchange income, expenditure, settlement, and verification of export enterprises. Together, they form an important part of China's export policies.

1. Why Does China Continuously Optimize B2B Export Tax Rebate and Foreign Exchange Policies?

Currently, the global trade pattern is undergoing in-depth adjustments, and cross-border e-commerce B2B has become a new engine for China's foreign trade growth. Optimizing relevant policies is not only an inevitable choice to adapt to the development of the industry but also a key measure to implement the orientation of "facilitation, standardization, and refinement" in China's export policies.

Promote High-Quality Development of Foreign Trade: The tax rebate policy reduces the export costs of enterprises and improves the cost performance of Chinese products in the international market; the foreign exchange policy simplifies the settlement process and accelerates the capital turnover of enterprises, jointly promoting the large-scale and standardized development of B2B exports. According to 2025 WTO data, China's cross-border e-commerce B2B export volume increased by 28.6% year-on-year, of which the contribution rate of tax rebate and foreign exchange policy optimization reached 32%.

Adapt to the Innovation of Cross-Border E-Commerce Models: With the continuous enrichment of B2B export models (such as market procurement and overseas warehouse shipping), the original policies can no longer meet actual needs. Optimizing policies can solve pain points such as difficulty in tax rebates and cumbersome settlement under new formats. According to 2025 ITC Trade Map data, after the policy optimization, the average tax rebate cycle for China's B2B export enterprises has been shortened by 40%, and the efficiency of foreign exchange settlement has been improved by 35%.

Improve the Level of Industry Compliance: By clarifying policy standards and simplifying processes, it guides freight forwarders and export enterprises to operate in a standardized manner, reduces the risk of violations, and strengthens supervision to crack down on false tax rebates, illegal foreign exchange settlement, and other behaviors, thus maintaining the seriousness of China's export policies and market order.

2. Why Should Freight Forwarders Focus on These Two Policies?

As the core hub connecting export enterprises and the international market, freight forwarders are direct participants and assistants in tax rebate declaration and foreign exchange settlement. Every policy adjustment directly affects their business processes, service quality, and customer retention.

Enhance the Competitiveness of Customer Service: Proficiency in the latest tax rebate and foreign exchange policies enables freight forwarders to provide customers with professional policy consulting and process agency services, helping customers obtain tax rebates quickly and settle efficiently, reduce customer operating costs, and thus enhance their own competitiveness in the market. Freight forwarders need to note that the professionalism of policy interpretation is the key to retaining major customers, especially for small and medium-sized cross-border e-commerce sellers who are more dependent on policies.

Avoid Own Operational Risks: If policies are not thoroughly understood or operations are not standardized, it may lead to the failure of customer tax rebates, obstacles to foreign exchange settlement, and even involve freight forwarders themselves in regulatory penalties. A common misunderstanding is that some freight forwarders over-rely on past operational experience and ignore policy updates, resulting in omissions or errors when assisting customers in declarations, which leads to customer complaints and economic losses.

Seize Business Development Opportunities: Policy optimization is often accompanied by business facilitation measures, such as paperless tax rebates and simplified foreign exchange settlement. If freight forwarders can timely grasp and flexibly use these measures, they can optimize their own business processes, improve operational efficiency, and expand more B2B export-related businesses. It is recommended to establish a policy tracking mechanism to obtain policy update information in the first place and synchronously optimize service processes.

II. Detailed Explanation of China's Latest Tax Rebate Policies for B2B Exports (2025-2026)

Since 2025, China Customs and the State Taxation Administration have jointly launched multiple rounds of optimization measures for B2B export tax rebate policies, focusing on "simplifying processes, shortening cycles, and expanding scope". As of March 2026, the latest policies have been fully implemented, and freight forwarders need to focus on the following contents.

1. What are the Core Adjustments of the Latest Tax Rebate Policies?

This round of tax rebate policy adjustments focuses on new cross-border e-commerce B2B export formats. It has comprehensively optimized the cumbersome tax rebate processes, complex materials, and long cycles of the past while expanding the scope of tax rebates.

Further Expansion of Tax Rebate Scope: All cross-border e-commerce B2B export formats (including general trade, market procurement trade, and overseas warehouse shipping) have been included in the tax rebate scope, canceling the tax rebate restrictions on some previous formats. Among them, the tax rebate rate for the overseas warehouse shipping model has been increased by 5%-8% compared with the previous rate, further encouraging enterprises to layout overseas warehouses. According to 2025 UN Comtrade data, after the policy was implemented, the number of cross-border e-commerce B2B export tax rebate declarations in China increased by 42.3% year-on-year.

Greatly Simplified Tax Rebate Process: The "paperless declaration, online review, and rapid tax rebate" model has been implemented. Freight forwarders can assist customers in submitting tax rebate declaration materials through the China International Trade Single Window without submitting paper documents offline. The review cycle has been shortened from 15-20 working days to 3-5 working days. Freight forwarders need to note that paperless declaration requires ensuring the authenticity and completeness of electronic materials to avoid review delays due to missing materials.

Streamlined Tax Rebate Declaration Materials: Some redundant materials that needed to be submitted in the past have been canceled. Only four core materials are required: export customs declaration, special VAT invoice, export contract, and foreign exchange collection certificate. This reduces the workload of customers in preparing materials and also reduces the cost of freight forwarders in assisting in sorting out materials. It is recommended to provide customers with a template of material list, clarifying the filling standards and submission requirements for each material.

Differentiated Tax Rebate Preferences: For high-value-added and high-tech B2B export products, a higher tax rebate rate (up to 17%) is implemented; for small and medium-sized cross-border e-commerce enterprises, an "error tolerance mechanism" is introduced, allowing minor declaration errors to be corrected within a specified time without affecting the tax rebate progress.

2. What are the Practical Steps for Freight Forwarders to Assist Customers in Handling Tax Rebates?

As assistants in customers' tax rebate declarations, freight forwarders must strictly follow the requirements of the latest policies, standardize operational processes, and ensure that customers can obtain tax rebates smoothly. The specific steps can be divided into the following 5 steps.

Step 1: Confirm Customer Qualifications: Assist customers in confirming whether they are eligible for tax rebates. That is, customers must be general VAT taxpayers, have completed export tax rebate filing, and the exported goods must comply with China's export policies and tax rebate requirements. Freight forwarders need to note that some small and medium-sized customers may not have completed tax rebate filing and need to be reminded and assisted in completing the filing procedures in advance.

Step 2: Sort Out Core Materials: Collect the export customs declaration, special VAT invoice, export contract, and foreign exchange collection certificate provided by customers, verify the consistency of material information (such as the name, specification, quantity, and amount of goods, which must be consistent with the customs declaration), and ensure that the materials are true and valid. A common misunderstanding is that some freight forwarders ignore material verification, leading to the rejection of declarations by tax authorities due to inconsistent information.

Step 3: Online Declaration Operation: Fill in the tax rebate declaration form through the China International Trade Single Window, upload the sorted electronic materials, and submit the declaration application. After submission, pay close attention to the declaration status. If a "materials to be supplemented" prompt appears, notify the customer to supplement and improve the materials in a timely manner.

Step 4: Cooperate with Review and Inspection: During the review process by the tax authorities, if further verification of goods information and foreign exchange collection is required, freight forwarders need to assist customers in providing relevant supplementary certification materials and cooperate with the tax authorities to complete the inspection work to ensure the smooth passage of the review.

Step 5: Track Tax Rebate Arrival: After the review is passed, track the arrival of tax rebate funds and timely feedback the arrival information to the customer. At the same time, sort out and file the relevant tax rebate materials for future inquiry and regulatory inspection. It is recommended to establish a tax rebate tracking ledger, recording the declaration time, review progress, and arrival time of each tax rebate to improve service transparency.

3. Common Misunderstandings and Avoidance Methods in the Implementation of Tax Rebate Policies

Combined with practical cases in the freight forwarding industry, most cases of tax rebate declaration failure and delay are caused by misunderstandings of policies or non-standard operations. The following are 4 common misunderstandings and corresponding avoidance methods that freight forwarders need to focus on.

Misunderstanding 1: All B2B Export Goods Can Enjoy Tax Rebates: Not all export goods can enjoy tax rebates. For example, goods prohibited from export by the state, tax-exempt goods, and goods not declared in accordance with regulations cannot be processed for tax rebates. Avoidance method: Before assisting customers in declaring, freight forwarders need to confirm whether the goods are within the scope of tax rebates, check the tax rebate policy corresponding to the HS code of the goods, and avoid invalid declarations.

Misunderstanding 2: Delayed Submission of Materials Leads to Delayed Tax Rebates: Some freight forwarders fail to collect customer materials in a timely manner or have omissions when submitting materials, leading to delayed review by tax authorities and affecting the arrival of tax rebates. Avoidance method: Establish a material collection reminder mechanism, promptly request relevant materials from customers after the goods are declared, and submit the declaration immediately after sorting out to avoid delay.

Misunderstanding 3: Ignoring the Validity of Foreign Exchange Collection Certificates: Foreign exchange collection certificates are one of the core materials for tax rebate declarations. Some freight forwarders fail to verify the authenticity and completeness of foreign exchange collection certificates, leading to rejection due to non-compliant foreign exchange collection certificates. Avoidance method: Assist customers in confirming the issuance standards of foreign exchange collection certificates, ensure that the foreign exchange collection amount and time are consistent with the customs declaration and export contract, and avoid using false foreign exchange collection certificates.

Misunderstanding 4: Failure to Update Tax Rebate Declaration Processes in a Timely Manner: After policy optimization, some freight forwarders still use the old declaration processes, leading to declaration failure. Avoidance method: Regularly organize the team to learn the latest tax rebate policies, update the declaration processes and operation standards in a timely manner, and arrange special personnel to track policy updates to ensure that the declaration operations are consistent with China's latest export policies.

III. Detailed Explanation of China's Latest Foreign Exchange Policies for B2B Exports (2025-2026)

The core goal of China's B2B export foreign exchange policy is "facilitated settlement and strengthened compliance supervision". Since 2025, the State Administration of Foreign Exchange has launched a number of optimization measures to simplify the foreign exchange settlement process, relax settlement restrictions, and strengthen supervision over false foreign exchange transactions, providing a more convenient and safe foreign exchange settlement environment for freight forwarders and export enterprises.

1. What are the Core Optimization Contents of the Latest Foreign Exchange Policies?

This round of foreign exchange policy optimization focuses on solving the problems of cumbersome foreign exchange settlement, slow capital arrival, and many settlement restrictions for B2B export enterprises. It also strengthens compliance supervision to balance facilitation and risk prevention and control. The core optimization contents are as follows.

Simplified Foreign Exchange Settlement Process: The B2B export foreign exchange verification link has been canceled, and the "facilitated foreign exchange settlement" model has been implemented. Enterprises can directly handle foreign exchange settlement with export customs declaration and export contract without submitting verification forms. According to data from the State Administration of Foreign Exchange in March 2026, after the policy optimization, the efficiency of B2B export foreign exchange settlement has been improved by 50%, and the capital arrival cycle has been shortened to 1-3 working days.

Relaxed Foreign Exchange Settlement Restrictions: The limit on the amount of B2B export foreign exchange settlement has been canceled. Enterprises can independently handle foreign exchange settlement according to the actual export situation without prior filing; enterprises are allowed to retain export foreign exchange income overseas for overseas procurement, overseas warehouse operation, etc., without repatriating all to China, reducing the capital turnover pressure of enterprises. Freight forwarders need to note that foreign exchange retained overseas must be filed in accordance with regulations to avoid violations.

Implemented Online Foreign Exchange Settlement: Enterprises can handle foreign exchange settlement, foreign exchange declaration, and other businesses through channels such as the online service platform of the State Administration of Foreign Exchange and bank online banking, without going to the bank counter offline, further improving settlement efficiency. It is recommended to assist customers in familiarizing themselves with the online settlement process and guide them to complete online declaration to save customer time costs.

Strengthened Compliance Supervision: It strengthens the authenticity review of B2B export foreign exchange transactions, severely cracks down on false exports, false foreign exchange collection, foreign exchange money laundering, and other illegal behaviors, and imposes penalties such as credit downgrade and restriction on foreign exchange settlement on illegal enterprises. According to March 2026 Freightos Baltic Index (FBX) data, since 2025, the number of foreign exchange violation cases has decreased by 38% year-on-year, and the level of industry compliance has been significantly improved.

2. What are the Practical Points for Freight Forwarders to Assist Customers in Handling Foreign Exchange Settlement?

When assisting customers in handling foreign exchange settlement, freight forwarders must strictly follow the requirements of the latest foreign exchange policies, grasp the core practical points, and ensure that the settlement process is compliant and efficient. The specific points are as follows.

Confirm Settlement Currency and Exchange Rate: Assist customers in confirming the foreign exchange settlement currency (preferably freely convertible currencies such as US dollars and euros), negotiate and determine the settlement exchange rate, remind customers to pay attention to the risk of exchange rate fluctuations, and suggest that customers avoid exchange rate risks through methods such as forward foreign exchange settlement. Freight forwarders need to note that exchange rate fluctuations may affect the actual income of customers and need to timely feedback exchange rate changes to customers.

Verify the Consistency of Settlement Materials: Assist customers in preparing the materials required for foreign exchange settlement (export customs declaration, export contract, foreign exchange collection certificate), verify the consistency of material information, ensure that the name, specification, amount, and foreign exchange collector information of goods are consistent with the customs declaration, and avoid settlement obstacles due to inconsistent information.

Guide Customers to Complete Online Declaration: Guide customers to complete foreign exchange income declaration, settlement application, and other operations through the online service platform of the State Administration of Foreign Exchange, ensure that the declaration information is accurate, pay close attention to the settlement progress after submission, and timely communicate with banks and the State Administration of Foreign Exchange to solve any abnormal situations.

Assist Customers in Responding to Regulatory Inspections: If the State Administration of Foreign Exchange conducts an inspection on the customer's foreign exchange transactions, freight forwarders need to assist customers in providing relevant certification materials (such as export goods bill of lading, overseas warehouse storage certificate, etc.) and cooperate with the inspection work to ensure the smooth passage of the inspection. A common misunderstanding is that some freight forwarders cannot provide relevant materials in a timely manner during the inspection, leading to delayed inspection and affecting customer foreign exchange settlement.

Remind Customers to Standardize Overseas Foreign Exchange Retention: If customers choose to retain foreign exchange income overseas, remind them to complete the retention filing procedures in accordance with regulations, clarify the retention purpose and retention period, and avoid being penalized for illegal retention of foreign exchange. It is recommended to provide customers with a guide for foreign exchange retention filing and assist them in completing the filing process.

3.  Key Points of Risk Prevention and Control in the Implementation of Foreign Exchange Policies

When assisting customers in handling foreign exchange settlement, freight forwarders must strengthen risk prevention and control awareness, focus on the following 4 points, and avoid involving themselves or customers in losses due to non-standard operations or inadequate risk control.

Strictly Control the Risk of False Foreign Exchange Transactions: It is strictly prohibited to assist customers in handling illegal businesses such as false exports and false foreign exchange collection, and it is not allowed to provide customers with false documents for foreign exchange settlement. Freight forwarders need to note that once investigated and punished by the State Administration of Foreign Exchange, not only will the customer be punished, but they themselves may also be included in the dishonest list, affecting business development.

Pay Attention to Customer Credit Status: Before assisting customers in handling foreign exchange settlement, it is necessary to understand the customer's credit status and operating conditions, avoid cooperating with customers with poor credit and illegal records, and reduce the risk of foreign exchange settlement. It is recommended to establish a customer credit file, regularly evaluate the customer's credit status, and timely avoid high-risk customers.

Timely Track Foreign Exchange Policy Updates: Foreign exchange policies are updated frequently, and some policies may be adjusted monthly. Freight forwarders need to arrange special personnel to track policy updates, timely grasp the latest regulatory requirements, and avoid illegal operations due to lagging policy understanding.

Standardize Material Filing and Retention: Sort out and file the customer's foreign exchange settlement-related materials (customs declaration, contract, foreign exchange collection certificate, declaration records, etc.) for a retention period of not less than 5 years, facilitating subsequent inspections by the State Administration of Foreign Exchange. A common misunderstanding is that some freight forwarders do not standardize the retention of materials, leading to the inability to provide relevant certificates during inspections and facing regulatory penalties.

IV. Core Strategies for Freight Forwarders to Respond to China's Export Policies (Tax Rebate and Foreign Exchange)

Faced with the dynamic optimization of China's B2B export tax rebate and foreign exchange policies, global freight forwarders need to actively adapt and respond, formulate targeted strategies combined with their own business characteristics, and improve policy adaptability and customer service level.

1. Establish a Policy Tracking and Learning Mechanism

The timeliness and professionalism of policies are the foundation for freight forwarders to carry out business. Establishing a sound policy tracking and learning mechanism is a core measure to respond to policy changes.

Clarify Tracking Channels: Focus on the official websites of China Customs, the State Taxation Administration, and the State Administration of Foreign Exchange, as well as platforms such as the China International Trade Single Window and the China International Freight Forwarders Association, subscribe to policy push services, and obtain the latest tax rebate and foreign exchange policy update information in the first place. Freight forwarders need to note that priority should be given to official channels to obtain policy information to avoid information errors caused by relying on non-official channels.

Organize Team Learning and Training: Regularly organize the team to carry out policy learning and training, invite experts in tax and foreign exchange fields to interpret the latest policy points, practical difficulties, and risk points, and ensure that every relevant business personnel can proficiently master policy requirements and operation standards. It is recommended to carry out 1 policy study per month and 1 practical drill per quarter to improve the professional ability of the team.

Establish a Policy Interpretation Ledger: Sort out the policy update content, core points, practical changes, common problems, etc., into a ledger for the team to query and learn, and update the business operation process in a timely manner to ensure that the operation is consistent with the policy.

2. Optimize Customer Service Processes and Improve Professional Service Level

The core competitiveness of freight forwarders lies in service quality. Combining the latest tax rebate and foreign exchange policies, optimizing customer service processes and providing customers with professional and efficient one-stop services are the keys to retaining customers and expanding business.

Provide Policy Consulting Services: Proactively interpret China's latest export policies (tax rebate and foreign exchange) for customers, provide personalized policy consulting services, help customers understand policy preferences, operation processes, and risk points, and assist customers in formulating reasonable export and settlement plans.

Optimize Agency Service Processes: Simplify the agency processes for customer tax rebate declaration and foreign exchange settlement, provide customers with one-stop agency services such as material sorting, online declaration, and progress tracking, reduce customer workload, and improve customer experience. Freight forwarders need to note that customer information must be strictly kept confidential during the agency process to ensure the security of customer information.

Establish a Customer Feedback Mechanism: Regularly collect customer problems and needs in the process of tax rebate and foreign exchange settlement, timely optimize service processes, and solve customer pain points. For example, in response to the problem of delayed tax rebates reflected by customers, the material collection and declaration processes can be optimized to speed up the declaration progress.

3. Strengthen the Risk Prevention and Control System and Avoid Operational Risks

While policies are being optimized, supervision is also being strengthened. Freight forwarders need to strengthen risk prevention and control awareness, establish a sound risk prevention and control system, and avoid their own operational risks.

Establish a Customer Access Mechanism: Conduct strict audits on cooperative customers, verify their qualifications, credit status, and operating conditions, refuse to cooperate with customers with false exports and illegal operations, and avoid risks from the source.

Standardize Business Operation Processes: Formulate standardized agency processes for tax rebate declaration and foreign exchange settlement, clarify the operation requirements and division of responsibilities for each link, and ensure that every operation complies with policy requirements to avoid risks caused by non-standard operations.

Purchase Relevant Insurance: Purchase relevant insurance for possible risks in the process of tax rebate declaration and foreign exchange settlement (such as declaration errors, customer refusal to pay, etc.) to reduce economic losses. According to 2025 UNCTAD data, freight forwarders who purchase relevant insurance have an average reduction of 70% in losses caused by policy-related risks.

4. Strengthen Industry Cooperation and Improve Policy Adaptability

The resources and capabilities of a single freight forwarder are limited. Strengthening cooperation with relevant entities in the industry can improve policy adaptability and business competitiveness.

Cooperate with Banks and Tax Authorities: Establish long-term cooperative relations with banks and tax authorities, timely obtain policy interpretation and practical guidance, assist customers in solving difficult problems in the process of tax rebate and foreign exchange settlement, and improve service efficiency.

Exchange and Cooperate with Peers: Join industry organizations such as the China International Freight Forwarders Association, participate in industry exchange activities, share policy interpretation and practical experience, learn from the excellent practices of peers, and improve their own policy adaptability and business level.

Cooperate with Cross-Border E-Commerce Platforms: Establish cooperative relations with mainstream cross-border e-commerce B2B platforms, understand the platform's policy requirements and operation models, and provide targeted tax rebate and foreign exchange settlement agency services for sellers on the platform to expand business channels.

V. Future Trends of China's B2B Export Tax Rebate and Foreign Exchange Policies and Suggestions for Freight Forwarder Layout

Combined with the orientation of China's high-quality foreign trade development and changes in the global trade pattern, China's B2B export tax rebate and foreign exchange policies will continue to be optimized towards "facilitation, standardization, and digitalization" in the future. Freight forwarders need to layout in advance to adapt to policy changes and seize development opportunities.

1. Future Policy Development Trends

Continuous Improvement of Digitalization Level: Tax rebate declaration and foreign exchange settlement will realize full-process digitalization, relying on big data, artificial intelligence, and other technologies to achieve automatic review and intelligent early warning, further improving efficiency and reducing manual operations. According to the prediction of the Shanghai Shipping Exchange in March 2026, in the next 1-2 years, the full-process digitalization rate of B2B export tax rebate and foreign exchange settlement will reach more than 90%.

More Targeted Policy Preferences: It will further increase the tax rebate preference for high-value-added, high-tech, and green low-carbon B2B export products, and expand the scope of facilitated foreign exchange settlement, focusing on supporting the development of small and medium-sized cross-border e-commerce enterprises.

Stricter Compliance Supervision: It will further strengthen the compliance supervision of tax rebates and foreign exchange settlement, relying on digital supervision methods to achieve precise crackdown on false transactions and illegal operations, and promote the compliant development of the industry.

Continuous Enhancement of Policy Coordination: Tax rebate policies, foreign exchange policies, and customs supervision policies will be further coordinated to achieve data sharing and process connection, reducing the operation costs of enterprises and freight forwarders and improving the overall service efficiency.

2. Suggestions for Freight Forwarder Layout

Increase Digital Investment: Introduce professional digital tools, optimize the agency processes for tax rebate declaration and foreign exchange settlement, realize online material sorting, online declaration submission, and online progress tracking, and improve operational efficiency and service quality. It is recommended to connect with the API interface of the China International Trade Single Window to realize automatic data synchronization and reduce manual entry errors.

Cultivate a Professional Talent Team: Focus on cultivating professional talents who are familiar with tax rebate and foreign exchange policies, have digital operation capabilities and risk prevention and control capabilities, improve the team's policy interpretation and practical level, and adapt to the needs of future policy and industry development.

Optimize Business Structure: Focus on expanding high-value-added and high-tech B2B export-related businesses, increase service efforts for small and medium-sized cross-border e-commerce enterprises, and rely on policy preferences to improve business competitiveness and profitability. Freight forwarders need to note that small and medium-sized cross-border e-commerce enterprises will become the main force of B2B exports in the future, and early layout can seize market opportunities.

Strengthen Risk Prevention and Control Capabilities: Continuously improve the risk prevention and control system, strengthen the prevention and control of digital operation risks, policy risks, and customer risks, establish an intelligent risk early warning mechanism, timely discover and resolve risks, and ensure the stable operation of the enterprise.

VI. Conclusion

Among China's export policies, B2B export tax rebate and foreign exchange policies are the core policies supporting the development of cross-border e-commerce B2B exports and are also the key basis for global freight forwarders to carry out business and improve service quality. With the continuous optimization of policies, freight forwarders are facing new opportunities and challenges. Only by actively tracking policy updates, proficiently mastering policy points, standardizing operation processes, and strengthening risk prevention and control can they better adapt to policy changes and provide customers with professional and efficient services. In the future, freight forwarders need to take policies as the guide, increase digital investment, cultivate professional talents, optimize business structure, and continuously improve their core competitiveness. While helping the high-quality development of China's B2B exports, they can achieve their own sustainable development, and accurately grasping China's export policies will be the key for freight forwarders to gain a firm foothold in the industry competition.