What Is an International Ocean Freight Company and How to Choose the Right One?

Blog

22-Apr-2025

If you’ve ever worked in international trade, chances are you’ve had to deal with an international ocean freight company. Whether you’re just getting started in exports or managing multi-country shipping routes, these companies play a critical role in your logistics chain. But what exactly do they do? And how can you evaluate if a company is trustworthy?


1. What Does an International Ocean Freight Company Actually Do?

At its core, an ocean freight company is responsible for transporting cargo across countries by sea. But a good freight company does far more than just book a ship for your goods. Their key responsibilities often include:


  • Route Planning & Space Coordination: Each trade lane has its own rules and traffic. In peak seasons, securing cargo space becomes a challenge. A professional freight company can efficiently manage space allocation across different carriers.
  • Documentation & Customs Support: For many small exporters, paperwork is the biggest headache. A reliable freight partner will assist in preparing the necessary documents and reduce risks of customs delays or fines.
  • Cargo Tracking & Risk Alerts: Good companies offer real-time tracking and can respond quickly to disruptions like weather events, port congestion, or changes in route.


2. How Can You Tell If a Freight Company Is Reliable?

There’s no shortage of freight companies in the market. Some offer extremely low prices, others pride themselves on their service quality. To choose a long-term partner, consider the following:

  1. Industry Experience & Reputation: Companies that specialize in specific trade lanes usually have better knowledge of local policies and are more equipped to handle unexpected issues.
  2. NVOCC Qualification: This certification (Non-Vessel Operating Common Carrier) issued by the Chinese Ministry of Transport is a strong indicator of a company’s legitimacy and ability to issue bills of lading.
  3. Responsiveness: In logistics, slow response times often lead to delays and financial loss. If a company’s team can’t be reached when you need them, that’s a major red flag.
  4. Value-Added Services: Services like door-to-door delivery, eCommerce integration, or overseas warehousing can be essential depending on your business type.


3. Don’t Just Look at the Price

A common mistake is to go for the lowest quote. But cheap doesn’t always mean better—it can mean slower shipping, complicated routes, or unreliable service. The smarter approach is to aim for the best value, balancing cost with service quality and delivery time.


4. JCtrans’ Recommendation

As a global logistics platform, JCtrans encourages users to make use of our member verification tools—like certified badges, user ratings, and customer reviews—to help shortlist potential partners. These tools can’t replace direct communication, but they can certainly save you time and steer you in the right direction.

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