When you’re new to shipping goods internationally, one of the most confusing parts is trying to understand what goes into the rate for freight. Why do rates vary so much between quotes? Why is it more expensive during certain months? Is the cheapest rate always the best deal?

If you’re asking these questions, you’re not alone. Many beginners assume freight pricing is as straightforward as booking a plane ticket — but the reality is a lot more nuanced.

1. It’s Not Just About Distance

It’s easy to assume that the farther the shipment travels, the more expensive it is. While that’s partially true, distance is just one variable. A short-haul route with high demand and limited space can end up costing more than a longer route with better infrastructure.

For example, shipping from one busy port to another during peak season might drive the cost up dramatically, even if the distance is relatively short.

2. Seasonality Matters — A Lot

Freight is deeply seasonal. Peak seasons — such as the months before holidays or global shopping festivals — tend to push rates up because space is limited and demand is high.

If you can plan ahead and ship during the off-season, you’re more likely to get a competitive rate for freight. That’s one of the biggest tips experienced shippers rely on.

3. Container Type and Cargo Nature Affect the Quote

Are you shipping full containers (FCL) or less-than-container loads (LCL)? Is your cargo hazardous, temperature-sensitive, or oversized? These factors significantly impact the rate.

For instance, LCL shipments may come with lower upfront cost but include additional charges like consolidation and deconsolidation fees — all of which make up the final rate for freight.

4. Local Charges Add Up Quickly

 Even if you get a great ocean freight rate, don’t forget that local charges at both the origin and destination ports can add up. These include:

• Handling charges
• Port fees
• Customs clearance
• Trucking or rail delivery

Always ask for a full quote breakdown to avoid unpleasant surprises later.

5. Your Freight Forwarder’s Network Can Influence Cost

Not all freight forwarders have access to the same contracts or carrier relationships. A forwarder with a strong presence on certain trade lanes may get preferential rates — and that benefit can trickle down to you.

It’s not just about price — it’s about who can move your cargo efficiently and reliably.

The rate for freight is like the price tag on a very complex service. Understanding what drives it helps you make smarter shipping decisions — and avoid costly mistakes.

So next time you’re comparing quotes, don’t just look at the bottom line. Ask what’s included, when it applies, and how it fits into your full logistics picture.