For new Amazon sellers, international shipping might seem intimidating. Between customs clearance, packaging standards, and Amazon’s strict FBA warehouse rules, it’s easy to feel overwhelmed. That’s where a professional FBA freight forwarder comes in.

Rather than piecing together different logistics services, working with an experienced FBA freight forwarder streamlines the entire supply chain—so sellers can focus more on marketing and product development, and less on shipping headaches.

Why Amazon Sellers Struggle with Cross-Border Logistics

Most e-commerce sellers are experts in product sourcing and online sales, but not necessarily in international shipping. The truth is, FBA shipments aren’t just about getting a package from Point A to Point B. It’s about:

• Proper documentation (invoices, packing lists, commercial agreements)
• Customs duties and tax filings
• Coordinating delivery appointments with Amazon warehouses
• Adhering to FBA carton and pallet standards

One misstep could cause costly delays. That’s why seasoned sellers usually prefer to work with freight forwarders that specialize in Amazon shipments.

What a Good FBA Freight Forwarder Actually Does

Beyond booking space on a vessel or plane, an FBA freight forwarder typically provides:

• Consolidation services: Combining multiple supplier shipments to reduce cost
• Labeling and inspection: Ensuring goods meet Amazon’s packaging requirements
• Customs compliance: Handling taxes, tariffs, and customs declarations
• Final-mile coordination: Scheduling timely delivery to FBA warehouses

Some also offer prep services—like poly bagging or adding suffocation warning labels—especially useful if you source directly from manufacturers overseas.

Red Flags to Watch Out For

If you’re searching for a freight forwarder, avoid those who:

• Claim to do “everything” but offer vague service details
• Lack experience with Amazon warehouse logistics
• Can’t provide clear timelines or tracking
• Push the lowest price with no explanation

Remember, freight forwarding is not just about cost—it’s about accountability. A delayed or rejected FBA delivery can affect your inventory availability and ranking on Amazon.

A reliable FBA freight forwarder acts as your supply chain co-pilot. From factory to Amazon warehouse, they help ensure every box arrives exactly where and when it should. For Amazon sellers, this peace of mind is worth every penny.

If you’re just starting out or looking to scale, take the time to vet your logistics partners carefully. A good forwarder doesn’t just move boxes—they help move your business forward.